Renowned beauty influencer Jackie Aina is once again making waves in the beauty industry as she announces the expansion of her beloved FORVR Mood brand into the realm of fragrances. Aina, known for her honest reviews of beauty products and advocacy for diversity in the beauty sector, took to social media to reveal her latest venture.
Having amassed a dedicated following since her YouTube debut in 2009, Aina’s entrepreneurial spirit led her to co-found FORVR Mood alongside her fiancé, Denis Asamoah, in 2020. The brand quickly gained popularity with its luxurious candle line, consistently flying off the shelves of both its online platform and Sephora outlets.
In a recent Instagram announcement, Aina disclosed the name of her inaugural fragrance, “I Am Her,” hinting at a scent that embodies aspiration, effortlessness, allure, confidence, approachability, and femininity.
The perfume, housed in a sleek diamond-shaped bottle designed to fit snugly in the influencer’s hand, is described as a “rich, faceted gourmand,” with specific notes kept tantalizingly secret until its release.
“The mood is: never having to show out, you just show up,” Aina teased in the description, offering a glimpse into the essence of “I Am Her.”
Aina’s first fragrance will launch on April 2 on the brand’s website and in Sephora stores.