NESCAFÉ has concluded its nationwide Next Level Promo with a grand finale celebration held at Nestlé Nigeria Plc, Ilupeju, Lagos, on July 10, 2026. Four lucky consumers walked away with life-changing prizes as the brand reaffirmed its commitment to supporting the entrepreneurial spirit of Nigerians.

The campaign, which ran from April 10 to June 30, 2026, rewarded consumers who purchased promotional packs of NESCAFÉ Original 3-in-1 and participated in draws through a simple USSD entry process.

The promotion rewarded over 41,000 consumers, ranging from airtime and cash rewards to business grants, professional work tools, and entrepreneurial training opportunities. Throughout the campaign, participants purchased a 25g promotional sachet of NESCAFÉ Original 3-in-1, discovered a unique code inside the pack, and entered the draw by dialling *7022#. Winners emerged through bi-weekly draws before the campaign culminated in the highly anticipated grand finale, where the biggest prizes were presented.

Among the top prizes awarded were business grants, a laptop, a professional camera, a sewing machine, a makeup kit, and access to training. In addition, thousands of participants won instant airtime rewards and cash prizes throughout the promotion.

Speaking during an exclusive interview with OloriSuperGal Media, Jean-Pierre L. Duplan, Category Manager for NESCAFÉ Nigeria, explained the brand’s approach to rewarding winners.
“Each winner won a tool of trade, seed money to their respective hustle, and a training program to empower them and get them along their hustle journey.”

The grand finale served as more than just a prize presentation ceremony. It celebrated the inspiring stories of the four grand prize winners: Jennifer Sunday from Kaduna State, Nwojiji Chukwuemeka from Ebonyi State, Najumudeen Yusuf from Plateau State, and Ikechukwu Ani from Lagos State. Each winner received support tailored to their profession, equipping them with the resources needed to grow their businesses and take their careers to the next level.

Also speaking exclusively with OloriSuperGal Media, Ifechukwu Nwokoye, Brand Manager for NESCAFÉ Nigeria, highlighted why the campaign was designed differently from conventional consumer promotions.
“We took it a bit differently because, as you can see, some brands will just splash out money, give out airtime, but for NESCAFÉ, we really wanted to connect to our consumers. We picked four hustles, which were programming, make-up artistry, fashion design, and photography.”

According to the brand, the initiative was created to celebrate the resilience and determination of everyday Nigerians by investing in their ambitions rather than simply rewarding purchases. By providing business tools and financial support, NESCAFÉ sought to empower consumers beyond the duration of the campaign and contribute meaningfully to their entrepreneurial journeys.

The NESCAFÉ Next Level Promo Grand Finale was attended by notable personalities, including actor and Nestlé Nigeria brand ambassador Chimezie Imo, actress Genoveva Umeh, and content creator and influencer Charlie K, who joined in celebrating the winners and encouraging aspiring entrepreneurs.

With another successful nationwide promotion concluded, Nestlé, makers of Nigeria’s leading coffee brand, has once again demonstrated its commitment to rewarding loyal consumers while inspiring them to pursue bigger dreams through entrepreneurship, innovation, and hard work.