On June 22, 2023, media entrepreneur, Oluwatosin Ajibade, organized a masterclass exclusively for business entrepreneurs, influencers and intending influencers at the Shecluded Hub, located on Rock Drive, Lekki, Lagos.
The focal point of this masterclass was the strategic utilization of influencers to enhance businesses across diverse niches.
Participants gained valuable insights into identifying their target niche and effectively selecting the right influencers to achieve their desired outcomes.
The masterclass delved into key aspects of influencer marketing, including positioning, cost considerations, collaborations, branding, and other essential elements
Tosin Ajibade shared invaluable lessons on the essential qualities an influencer must possess and elucidated the do’s and don’ts of influencer marketing.
The masterclass meticulously covered different types of influencers, guiding participants to identify their unique niche and chart a path towards monetizing their influence. Notably, Tosin emphasized the significance of networking and investing in oneself in the dynamic world of influencing.
The facilitators include Salem King, a storyteller and digital content creator, and Uduak EKpo, video content creator. Both shared their personal journeys, highlighting the lessons learned from their experiences, the opportunities they capitalized on, and the determinants of their current success.
Oluwatosin Ajibade has trained over 2,000+ participants from 2014 till date. These trainings have encompassed various subjects, including blogging, social media management, influencer marketing, and digital marketing.