Black House Media’s Research & Intelligence team has presented a research report highlighting the concept of virality, with Nigerian hawker-turned-model Olajumoke Orisaguna as case study.

Presenting the story of Olajumoke as a case study, “The Concept Of Virality Report” outlines the DNA of a viral story and using research and data, it explains how she became rapidly popular, why some brands are benefiting from associating with her while others have experienced failure in attempting to do the same, and crucially how brands, agencies and content marketers can recognize opportunities to create or join movements and content that capture the imagination of the world.


By comparing the Olajumoke story to other case studies from Nigeria and abroad, the research, complied by the BHM Research & Intelligence (BRI) team seeks to explore the concept of virality according to online patterns.


Incorporating various social media trends like Najatu Muhammed’s refusal of Buhari’s appointment, Bobak Ferdowsi’s Mohawk hair cut, Don Jazzy and Olamide’s “Leave trash for LAWMA” and the Nigerian Identity Management Commission (NIMC)’s failed attempt to jump on the Olajumoke story, the report brings together vast amounts of data on various viral trends around the world.

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