Omowunmi will launch her clothing line on the 7th of February 2016 at the Polo Avenue Victoria Island Lagos. The event will be coordinated by Bisola of TrendyBee Elite Events.
The Omowunmi label was created from a desire to create a fresh urban persona for a woman with a social lifestyle. The founder wanted to create a brand because of her thirst for beautiful things that were trendy and depicted a sociable woman. Printed fabrics with bold colours, 3D designed petals, structural pieces and simplistic fine lines is what the Omowunmi label is about. This is a Nigerian-based women’s clothing label that incorporates vibrant, colourful and urban designs on high quality fabrics to create unique apparel.
This ready to wear brand targets women between ages 20 to 40. A range of the brand is called the “MOMA range” which includes elegant Caftans for women who love the one piece, well-embroidered rich, effortlessly chic and elegant look. Another range is the OMA, which forms her initials and signifies a woman of class who likes to express herself in the simplest form.
Omowunmi is a label that depicts a woman personifying freedom, elegance and class. It is for the woman with a social lifestyle, encompassing an outfit for work, black-tie, cocktail, party wear, day wears and even linen beach wear. An Omowunmi woman has a certain lifestyle; she’s social yet reserved, trendy yet effortlessly chic. She reflects a girl next door who embodies the Celebrity Culture.
The creative director Omowunmi Akinnifesi is the former Most Beautiful Girl in Nigeria 2005, Miss Tourism International Ukraine 2005 and Nigeria’s representative to the Miss World in China 2005. As an art lover who also loves Tourism, she was honoured as the Environmental Ambassador for Lagos State Nigeria. In the creation of the clothing line she travelled through New York, South Africa, Jordan, Paris, Nice, Monte Carlo, Turkey, London and Vietnam inspired by the environment, festivals, nature, Safari wild life and the social lifestyles of these metropolitan cities.
She produces an exciting range of outfits through her strong sense of personal style and identity from Petal prints to Monochrome, Pearly and Coal palettes. Omowunmi ready to wear clothing is available in selected designer retail stores such as Meidei, Zaazai in Lagos, and will later be found in Abuja and Port Harcourt coupled with her online store under currently under construction called www.shopomowunmi.com.
Instagram handle @shopOmowunmi
Facebook: Omowunmi Ready to wear brand