South African Tourism owns and manages two trade show exhibitions, Indaba and Meetings Africa. The objective for both platforms is to create market access and business growth for African tourism products and services.
A Rapid Review on Indaba conducted in 2014 investigated the role of Indaba and suggested ways in which to enhance the offering moving forward. This included execution strategies to elevate the trade show exhibition and pairing with a strategic partner was one of the options suggested.
SA Tourism subsequently issued an “Expression of Interest” where firms were invited to submit proposals, in line with a set criteria, to demonstrate their suitability as a possible strategic partner. SA Tourism further issued a technical specification to shortlisted bidders.
Following great deliberation, SA Tourism has concluded that the strategic partnership model is not the best option to elevate Indaba and Meetings Africa at the present. Therefore SA Tourism confirms that, through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba and Meetings Africa into the future.
SA Tourism is proud to announce that in 2017, Indaba will be hosted by the city of Durban and province of KwaZulu Natal from 6 – 8 May, 2017. Meetings Africa will be hosted by the city of Johannesburg and the Gauteng province from 28 February to 1 March, 2017. We continue to rely on our innovative and passionate tourism industry to support our efforts to make Indaba and Meetings Africa successful, world class events.
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