It’s not often that a financial services ad becomes the talk of the nation, but FCMB Group’s latest TVC is attempting to do just that. From social media to boardroom discussions, Nigerians are praising the commercial for its creativity, emotional depth, high production value and relatable message.

Instagram user @raines_cares01wrote: “With a little of my production background, I can tell a lot of work went into this advert. TVC at its best. Super cool. I now want to reconsider going back to FCMB days. I even saw my beautiful Mambila Plateau! Kudos to the team that made this work!” 

While another LinkedIn user, Glory Ize Isaiah, commented: “I love this ad. It got me hooked. And I love the teamwork perspective too. Great work, FCMB Group.”

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The advert’s success is not surprising, given the meticulous attention to detail in its execution. The combination of visual elements celebrating key locations in Nigeria and a soundtrack scored by the renowned Cobhams Asuquo creates a sensory experience that leaves a lasting impression.

A particularly moving scene, on the Mambila Plateau, has become a fan favourite, with many viewers interpreting it as the “heights for my life in 2025”.

Beyond aesthetics, the advert speaks directly to Nigeria’s economic resilience, creativity and above all, the innate spirit of collaboration, making it feel more like a cultural movement than a mere marketing campaign.

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With such an overwhelmingly positive reception, FCMB Group has not only set a new industry benchmark but also proven that there is power in the group.

The company has said, “At the heart of this campaign is a simple yet powerful truth: Success is not a solitary pursuit; it thrives on shared purpose and collaboration.”