AMA Psalmist Visuals (APV) is proud to announce its role as Production House on Vaseline & The Real Nigerian Prince, a campaign that earned five Cannes Lions at the 2026 Cannes Lions International Festival of Creativity, widely regarded as the highest honour in global advertising and creative communications.

The campaign received: Gold Lion – Social & Creator Lions (Creator Collaboration). Bronze Lion – Social & Creator Lions Bronze Lion – Brand Experience & Activation Lions. Bronze Lion – Media Lions Bronze Lion – Health & Wellness Lions

The Gold-winning Social & Creator Lions category attracted 1,413 entries from around the world, with only 44 Lions awarded, including just 8 Gold Lions globally.

Earlier in the year, the campaign also received multiple honours at the 2026 New York Festivals Advertising Awards, including Gold, Silver and Bronze recognition.

Inspired by one of the internet’s most enduring stereotypes, Vaseline & The Real Nigerian Prince transformed a familiar cultural reference into a creative public education initiative, helping consumers identify genuine Vaseline products through a culturally relevant and highly engaging campaign.

The work brought together teams across Singapore, Nigeria and the United Kingdom and was recognised by Cannes Lions juries for its creativity, effectiveness and innovative creator collaboration.

Official Cannes Lions credits included: Leo SingaporeAMA Psalmist Visuals Persuasion Communications, LondonMSL SingaporeQuadrant MSL Group, LagosAll Seasons Zenith, LagosVaseline

For AMA Psalmist Visuals, the recognition marks a defining milestone in the company’s journey and establishes APV among a select group of African production companies to be recognised with Cannes Lions-winning work.

Michael ‘AMA Psalmist’ Akinrogunde, Founder, Head of Production & Producer at AMA Psalmist Visuals, said: “This recognition is a powerful reminder that great ideas can come from anywhere and resonate everywhere. We are proud to have collaborated with exceptional teams across Publicis Groupe, Prodigious, Publicis Chemistry, Leo Singapore, and our other global partners to bring this campaign to life. For AMA Psalmist Visuals, this win reinforces our belief that African stories and insights can compete, connect and win on the world stage.”

ABOUT AMA PSALMIST VISUALS AMA Psalmist Visuals (APV) is an award-winning production company specialising in commercials, branded content, film, television and original storytelling. Known for delivering ambitious, culturally resonant work for global brands and audiences, APV combines world-class production expertise with authentic African perspectives to create stories that travel across borders.

MEDIA CONTACT Michael “AMA Psalmist” AkinrogundeFounder, Head of Production & ProducerAMA Psalmist Visuals

Socials: @amapsalmist @amapsalmistvisuals. Email: amapsalmist@gmail.com Contact: +234 703 891 9593

Cannes Lions Winners: https://shorturl.at/RulYH https://shorturl.at/r0ZLh

Campaign Coverage: https://campaignbriefasia.com/2026/06/25/singapore-strikes-gold-in-cannes-social-creator-lions-with-vaseline-double