Facebook has partnered with filmmaker Funke Akindele for the London and Lagos premieres of her new movie, ‘The Four’. The partnership aims to promote Nigerian storytelling and connect creators with audiences worldwide.
According to a statement released on Thursday, Facebook will support the film’s world premiere in London and its homecoming premiere in Lagos. Both events will bring creators, celebrities and audiences together.
The partnership will also show how Facebook helps storytellers connect with fans. In addition, it will highlight how creators build communities around films and other cultural events.
Meta explains partnership with Akindele
“Facebook has always been about connecting people, and our partnership with Funke Akindele brings that to life through film,” said Oluwasola Obagbemi, head of communications, Sub-Saharan Africa, Meta.
“Creators on Facebook can reach a global audience, build real connections with their fans and earn money from the original content they share.
“Through our partnership around The Four premieres in London and Lagos, we’re celebrating the creators shaping culture, and helping more creators who share original and engaging content on Facebook to succeed.”
Meanwhile, Akindele said the partnership celebrates the audiences who have supported her career as an actress, producer and director.
“African cinema has always had beautiful stories for the world to enjoy, and it’s exciting to have Facebook as a partner in bringing these stories to even more audiences globally,” she said.
What to know about ‘The Four’
‘The Four’ will premiere in cinemas on December 11. The film is described as an emotionally charged drama. It explores friendship, motherhood, resilience and the strength of ordinary women.
Set between the Odu community and the city, the story follows Esosa and three loyal friends. Together, they fight to secure the future of a young man they love. However, their journey puts their courage, faith and loyalty to the test.
The cast also features Bisola Aiyeola, Chioma Akpotha, Richard Mofe-Damijo, Timini Egbuson, Lateef Adedimeji, Ali Nuhu, Uzor Arukwe, Ronke Oshodi Oke, Antar Laniyan and Wunmi Toriola, alongside Akindele.
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