According to the National Bureau of Statistics (NBS) Inflation Report for July, the annual
inflation rate has risen to 19.6% – the highest in 17 years. The truth is many business owners do
not read these inflation reports, but they experience its impact nonetheless.
What is Inflation? It is the measure of the rate of rising prices of goods & services in an
economy i.e the rate at which things become more expensive. Basically, what you could buy in
the market with $10 last year, cannot buy the same this year. And as a business, you should
pay attention to this because it affects your gross margin (the amount of profit you make before
removing expenses). According to MoneyCentral, roughly 70% of the revenue made by Nigerian
businesses is spent balancing out direct costs.
We are an economy that is still recovering from the impact of the Coronavirus, so it is important
for Small and Medium-scale Enterprises (SMEs) to manage inflation. Here are 6 practical ways
you can keep your margins by optimising your costs.
- Evaluate your costs and redesign your processes
The first step to managing money effectively is to evaluate and supervise your spending. This
goes for both businesses and individuals. You need to know where the revenue comes from and
how it is spent. This is the foundation to all other money related actions. Inflation calls for you to
rethink how you run your business. So take a look at how it affects the way you spend money,
what you spend, and how it connects with the operation of your business. Remove unnecessary
tasks, merge similar activities, and automate repetitive tasks to achieve more efficiency.
- Transfer extra costs to the customer
Hey, this is business, and before you judge me, hear me out. A great way to manage inflation is
to balance out costs by finding ways to transfer them to the customer. If your product/service is
inelastic (i.e. customers buy no matter the price) then you can increase prices to reflect inflation
rates. Otherwise, you can add a few extra products/services to justify price increases.
- Do your best to retain workers
Hiring good staff is not only expensive, but could put a strain on the business. Businesses often
bear high costs to replace workers during inflation. Getting, training and adjusting them to your
work environment introduces added costs which could affect your bottom line. Only when
necessary should you look to replacing staff as the process could affect your business
productivity. Do what it takes to retain your workers.
- Manage Shocks from the Supply Chain
If you have vendors or suppliers, it is important to reevaluate your supply agreements to find the
best fit for operations during inflation. Try longer term contracts. This way you could lock-in
contracts for a long time to avoid paying more tomorrow.
Also avoid exclusive deals, i.e. working with just one vendor/supplier. This way you won’t be at
the mercy of such vendor during a price increase. Vendors always compete, so find new
suppliers that will give you discounts, affordable prices and more. This gives you more value for
KEY NOTE: No matter what, ensure no crisis from your supplier affects your business.
- Improve your Cash Flow
The first thing to note is that during inflation, the value of money drops gradually. During this
time, you need to get your cash quickly. Credit sales (buying on credit) are not recommended
during this time, however, you should delay paying bills as much without acquiring a late fee.
The extra money you now have access to can be invested in profitable short-term securities
(e.g. money market) to get you extra income for expenses and business growth.
Ayo Akinola is a top Nigerian tech entrepreneur, public speaker and motivational life
coach. He is an alumnus of the prestigious Covenant University, where he obtained a
computer science degree. Ayo has a strong forte in business development, relationship
management, strategic planning, and sales. In the tech space, Ayo has built a
reputation as one of the brains behind fin-tech products like PiggyVest, Patronize, and the
new PocketApp, which doubles as the current headline sponsor for the Big Brother Naija
Reach Ayo via social media – @AyAkinola on all social platforms.