Johannesburg, 1 September 2020: R&B and soul are two genres that are able to convey the intense highs and lows of human emotion like few can, and so to celebrate the best of both, Apple Music is launching Soul September, a month-long celebration of the genres’ legendary artists and its new wave.
Apple Music’s Soul September campaign will feature a selection of 14 exclusive playlists from some of the biggest names in R&B. From iconic singers like John Legend, Toni Braxton, Tamia and Anthony Hamilton, to current stars of the scene like Ari Lennox, Alina Baraz, Snoh Aalegra, Teyana Taylor, UP NEXT alumni Victoria Monet and Mzansi’s very own superstar, Elaine.
Each guest playlist features the artists’ favourite R&B songs of all time, alongside songs that have been vital in helping them forge their own career paths. The collection will also include the best new R&B releases as well as classic albums, music videos and Artist Essentials playlists.
“During this exciting period in R&B where we’re seeing both breaking artists and legacy artists release such impactful projects — and collaborate with each other — Soul September is a much needed celebration of their work and the music that inspired them.” – Nadeska Alexis (Apple Music 1 presenter and host of R&B Now)
“This is like my ‘Throwback Thursday’ playlist that I listen to most days! I love old school jams, it reminds me of when I was cool, young and hot but didn’t even know I was cool, young, and hot! No matter what, when you look back you will always remember those hot fun summer moments. Some of the newer songs have that same flavour. I wanted to highlight younger artists who are bringing that same heat.” – Toni Braxton
“This is a list of some of the R&B and soul songs that I love. Many of them are from decades ago. They were the songs that made me fall in love with the beautiful tradition of black music that I try to help carry on today. Some are from my favourite R&B artists of today. They’re all beautiful and special to me – songs of love and joy, longing and uplift.” – John Legend
“Soul September makes me think of warmth, romance, passion, feeling nostalgic and everything in between. This playlist highlights some of the artists that I grew up listening to, and that have paved the way for young R&B and soul artists like myself.” – Elaine
“There are so many songs that belong in this playlist. Here are just a few of my favorites! All of the artists and songs in my selections give a sense of timeless! The music transcends any trend while still allowing for nostalgia. These songs will definitely trigger some great memories from the soul.” – Victoria Monet
“These songs reflect many different times in my life when I was transitioning. ‘Jodeci’ reminds me of my first trip to NYC to get my record deal at Uptown/MCA in 1992 with $67 in my pocket. We would sing the entire album on our drive from Charlotte. Some of the songs on this list remind me of my childhood and other songs remind me of good and bad relationships.” – Anthony Hamilton
“This playlist of soulful legends really changed my life and I love them so much. They really inspired my sound. Also shoutout to the new soulful artists on this list as well, the future is bright for soul music which is very exciting!” – Ari Lennox
“I grew up listening to all genres of music, but R&B is where my heart is. This is just a small look at some of my favourite R&B songs of all time. Whether I’m getting ready in the dressing room before a show, spending time with friends, or relaxing, these are a few of my go-tos.” – Tamia
“These songs are my go-to when I need to get a vibe going – feel good music. Check out my list, songs 1-25 is a complete ride. I go back to memories of hearing songs like ‘I Can Love You’ by Mary J. Blige feat. Lil’ Kim, and ‘Not Tonight’ by Lil’ Kim feat. Da Brat, Left Eye, Missy Misdemeanor Elliott and Angie Martinez. I immediately get visions of my mom cleaning up the house, dancing and prancing around while singing with the broom, simultaneously picking out our outfits to go to the family gatherings, birthday parties. Awww man great memories, and good times!” – Teyana Taylor
“Music is my form of healing. These are some of my favourite R&B songs, ranging from the 90’s to now. I was especially inspired by the uplifting sonics of these songs, they bring me peace, joy and high vibrations. I hope it can do the same for you.” – UMI
Apple Music’s Soul September campaign has the best moods and grooves that the most exciting artists in R&B and soul have curated exclusively.
Victoria Monet Playlist – http://apple.co/
Keri Hilson Playlist – http://apple.co/kerihsoulsept
Anthony Hamilton Playlist – http://apple.co/
Alina Baraz Playlist – http://apple.co/alinabsoulsept
Ari Lennox Playlist – http://apple.co/arilsoulsept
Tamia Playlist – http://apple.co/tamiasoulsept
Teyana Taylor Playlist – http://apple.co/
Elaine Playlist – http://apple.co/elainesoulsept
Toni Braxton Playlist – http://apple.co/tonibsoulsept
Umi Playlist – http://apple.co/umisoulsept
John Legend Playlist – http://apple.co/johnlsoulsept
Snoh Aalegra Playlist – http://apple.co/snohasoulsept
Brandy Playlist – http://apple.co/brandysoulsept
India Arie Playlist – http://apple.co/indiaasoulsept