Google revealed that the most searched housemates in the 2020 Big Brother Naija reality show are Laycon, Erica, and Nengi who have generated the most search interest, followed by Ka3na Dorathy, and Kiddwaya.
Laycon’s appearance on Big Brother Naija show has increased interest in his musical output, with “laycon songs” the second most-searched term related to his name (after “Laycon” itself). The next most popular Laycon-related term is “laycon bbnaija biography”, variations of which appear on all the contestants’ top searches.
Another notable top searches when it comes to 22-year-old entrepreneur Nengi, meanwhile is “nengi and ozo”, following the pair’s on-screen romance. Similarly, the chemistry between 26-year-old actress and model Erica and self-employed Kiddwaya saw “kiddwaya and erica” emerge as one of her top search terms.
And while Laycon may have generated the most search traffic overall, Erica saw the biggest search spike. Given that Kiddwaya spiked at the same time, it’s likely that their ‘entanglement’ sparked this interest.
We are just 5 weeks into the ongoing show, and there is surely going to be more twist and drama, which might shift the trend.
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