March 13, 2025 – Live from the Multichoice Studios at Ilupeju, Industrial Street, Lagos State the official press conference for the 2025 Africa Magic Viewers Choice Awards (AMVCA) was held as plans, insights and new developments for the 11th edition of the award ceremony were made public.

After 10 years of consistency, hard work, incremental growth and recognition, the AMVCA has officially kicked off a new era as the show gears up for the 11th edition of one of Africa’s most prestigious award ceremonies.

OSG was live at the official press conference where Dr Busola Tejumola, the Executive Head of Content and Channels, West Africa, Multichoice unveiled plans for the 2025 edition of the show.

3 New things to expect at this year’s show

Dr Tejumola spoke about the AMVCA’s consistency for over 10 years, the start of a new era as it enters its eleventh year. She also touched on the award’s pan-Africanist view, and its push to have a global outlook.

During her speech, the Multichoice Executive Head of Content and Channels spoke about three important highlights for this year’s award and how they would affect the show’s set-up.

11th edition would have 28 categories

According to Dr Busola Tejumola during the press conference, the show would have 28 categories, which would be divided into two parts. The non-voting categories would be subdivided into 18 groups.

Meanwhile, the voting categories would consist of 10 groups.

Date and time for nominee announcement

The Multichoice boss also revealed the date, time and platforms where for the 2025 nominee announcement. She stated that the nominee announcement would be aired across all Africa Magic outlets and platforms on the 23rd of March 2025.

READ ALSO: PHOTOS: Outstanding Looks for AMVCA 2020

She revealed that names and categories would go live at 7 p.m. on Sunday, March 23, 202,5 and the voting lines would open immediately after the announcement.

Enhanced jury system

An enhanced jury system has been put in place to help improve perception while considering inclusivity. Dr Tejumola noted that this year’s ceremony intends to follow a refined approach to ensure a fair balance between expert critique and audience appreciation.

A special message from the AMVCA’s head judge, Femi Odugbemi was aired and during his speech, he emphasized the awards’ continued commitment to excellence as the African film industry evolves.

He said:

“As an industry, we are constantly growing, the expectations of filmmakers, audiences, and stakeholders continue to rise, and the AMVCA is committed to evolving with them. This year, we are responding to valuable industry insights and reinforcing our dedication to improvement.”

Odugbemi also announced during his speech that a new category had been added to this year’s ceremony tagged the “Best Music Score”.

He noted that this category is to reward the movie with the best music and sound design in storytelling.

READ ALSO: #AMVCA: Genevieve Nnaji’s Best Red-Carpet Moments 

The main event will take place in May 2025. A schedule of different events will happen from May 7 and the grand finale will be held on Saturday, May 10, 2025.

As the AMVCA approaches its 11th edition in May 2025, anticipation is high. While submissions are now closed, attention shifts to the nominee announcements and the upcoming ceremony, which remains a major cultural event, spotlighting Africa’s growing influence in global entertainment.