Instagram has just added the ability to insert GIFs into Stories and content as a new way to spice up your visuals.
The GIFs are available via a new partnership with GIPHY , they are custom-made for purpose, with transparent backgrounds, enabling you to add them to any part of your image.
According to Instagram,
“When you tap to add a sticker to a photo or video in stories, you’ll see a new GIF option. Tap it to open a library full of hundreds of thousands of moving stickers powered by GIPHY. You can browse what’s currently trending on GIPHY or search their extensive collection to find a sticker for just about anything. From bouncing letters and twirling hearts to dancing cats and pizza in space, these animated stickers help you make any photo or video funny, interesting or creative.”
This interesting addition, will no doubt further boost Instagram Stories as an alternative to Snapchat, which doesn’t have anything similar yet.
Lots of users will certainly try this and Instagram can ensure they stay on top of the latest GIF trends, constantly updating their highlighted options to keep users engaged.
In addition to GIFs, Instagram has also granted the ability to upload photos and videos of any size to your Story.