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Panasonic Stirs Nigerian Market with SIMS Partnership; Announces Assembly Base in Lagos

Panasonic Marketing Middle East & Africa a globally acclaimed consumer electronics brand has today 27 November, 2015, announced its partnership deal with SIMS Nigeria, a world class electronics and home appliances marketing/distribution company. The association aims at serving the Nigerian market with products and also to position Panasonic once again as a dominant player in the country’s electronic products market category that has become highly competitive.

In a series of major developments, Panasonic also announced establishing the local assembly base for room Air-Conditioning and TV division in Lagos. In collaboration with “SIMS”, Panasonic has initiated the Set-Up of CKD Operations with its prime focus on Japanese Quality Systems Establishment. This step boasts the Panasonic mission to increase the focus on Africa market with localization and customer satisfaction as the key agenda. With local sales office in Nigeria, Panasonic is looking at a wider customer base and a stronger hold in the market.

(L-R) Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane, Chairman SIMS Nigeria Limited, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita, Director SIMS Nigeria Limited, Mr. Ike Eyisi and the Country Manager, West Africa Panasonic Marketing Middle East and Africa FZE Dubai during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

(L-R) Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane, Chairman SIMS Nigeria Limited, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita, Director SIMS Nigeria Limited, Mr. Ike Eyisi and the Country Manager, West Africa Panasonic Marketing Middle East and Africa FZE Dubai during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

After the successful establishment of CKD Operations in South Asian Markets, Panasonic Appliances Company will provide technical assistance to SIMS for setting up the Nigerian manufacturing unit. As one of the “Premium Quality” manufacturing Giants, Panasonic will focus on developing customer centric products keeping local market requirements in mind. 

Speaking during the press briefing heralding the signing of the partnership, Mr. Fab Uzor, General Manager SIMS Nigeria said, “We are excited partnering with Panasonic. Many years of operating in the Nigerian market has given us an edge in understanding the psyche of the Nigerian consumer. The Nigerian market is very competitive because of the number of brands that play here. As a business you need special skills in understanding your customers to make a head way. We have successfully done this over the years which gave us prominence in the competitive electronics market.”

 (L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

When asked about the choice of SIMS as a partner for this venture, Country Manager, West Africa Panasonic Marketing Middle East and Africa FZE Dubai, said that they are only trying to take advantage of the large SIMS network and to make products that are locally fit for the Nigerian Consumer.

With these partnership, Panasonic has increased its service centres from 7 to more as SIMS is present in every major city in Nigeria.

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