One of India’s leading entertainment, television and media companies has launched a first of its kind Bollywood movies, series, reality and food shows channel in English called Zee World. Zee Entertainment Enterprises Limited (ZEEL) launched Zee World on DSTV and GoTV with award –winning shows like Saloni, Laali, The Promise & Destiny with other star-studded Blockbuster Bollywood movies.
The Business Lead, Ratna Siriah, was quick to add that the channel was introduced to present Bollywood to people in a language they can understand. The wide-spread acceptance proves to show how much Africans love Bollywood.
‘ZEE World is the first offering from ZEE for mainstream viewers in Africa” says Mr. Harish Goyal – CEO ZEE TV AFRICAS. He also added that a French channel will be added before the end of the year to cater to the audiences in Francophone countries across Africa.