Sprite Super Slam Returns!
Young people across Nigeria have something to look forward to as The Sprite Super slam returns in September. The event is expected to kick off from next week 7th of September, 2015 starting in University of Benin and will run till the first week of November where it will round up in Federal University of Technology Owerri, Imo State.
The Sprite Super slam is a dynamic youth engagement platform hinged on the three youth passions of basketball, music and dance and is borne of the desire to encourage Nigerian youths to display their skills and dexterity in ways that allow for true self-expression.
Speaking about the event, Senior Brand Manager, Flavours, Coca-Cola Nigeria Limited, Toyin Nnodi, stated that “Consumer research insights reveal that Nigerian Teens and youths desire a platform to express their emotions and key passions. We have therefore taken a decision to re-activate this property to provide Sprite consumers with an appropriate platform to express themselves.”
Nnodi revealed that this year’s activation will focus on town storms, awareness drives and freestyle performances in Basketball, Music and Dance in each of the seven University locations where the activations will be carried out. She also added that, “there will also be performances by popular artistes to give the audience a truly rewarding experience at the event.”