In line with its Fashion Week dominance and as part of its centennial celebrations, the number one beauty brand gathered 10 of its Creative Directors worldwide including its global makeup artist- Yadim Carranza, as well as the Creative Director for Maybelline New York Nigeria- Bimpe Onakoya to recreate 10 decades of global beauty excellence through a conceptualization of 10 unique looks- each drawing inspiration from specific eras over the last 100 years.
With over 10 years of experience, Bimpe stands out as one of the best makeup artist in Africa and has worked with countless celebrities such as Omotola Jalade Ekeinde, high profile models such as Jourdan Dunn, Alek Wek, Oluchi Orlandi and Agbani Darego. For the centennial celebrations, Bimpe recreated a flawless 1950’s Bombshell Glamour look on American Popular Model- Jasmine Sanders.
The story of this powerhouse beauty brand, today a favourite of women in over 100 countries, began in 1915 with a bold young woman named Mabel Williams who mixed coal dust with Vaseline and used it to beef up her lashes after singing them off in an accident. Her brother Tom Lyle Williams took the idea and ran with it, producing a product- sans coal- commercially. He called it Lash-Brow-Ine and the product became popular via mail order. He called his new company Maybelline (Mabel + Vaseline) and a brand was born.