General Manager GOtv Nigeria, Elizabeth Amkpa has stated that GOtv is engaging in several initiatives to raise awareness on the digital migration.
According to her, “GOtv is not oblivious to the low level of awareness on the impending switch-over from analogue to digital broadcasting in Nigeria. We have being holding the GOcustomer forum and town hall meetings in various cities to educate Nigerians of the digital migration.”
“Furthermore, our recently unveiled campaign, Digilevelz Don Land which kicked-off in Jos in June, and which we are taking around the country is aimed at sensitising the public about this topical issue in Nigeria’s broadcast industry”, she added.
“As a fun and innovative brand, we at GOtv have a well thought out plan to use infotainment and edutainment to communicate this message. September sees GOtv going big with its public sensitisation campaign. On 3 September, an informative radio drama series named Change Lane as well as the Digilevelz Talk-show will hit the airwaves,” she concluded.
Change Lane is an engaging 13-week radio drama which breaks down the meaning and importance of the digital switch-over to the mass market using interesting and relatable characters in a humorous yet educational manner. Change Lane will be recorded in Pidgin English, Yoruba and Hausa and it will air on several radio stations across Nigeria, some of which are; Wazobia FM – Lagos, Port Harcourt and Abuja; Bond FM, Lagos; Vibez FM, Benin; Rhythm FM, Jos; Orisun FM, Osun; KSMC, Kaduna and AKBC Uyo among others.
The Digilevelz Talk-show is a 15-minute interactive, radio phone-in programme that will also inform and educate the populace on the digital migration. It will air every Wednesday on Nigeria Info, 99.3 FM, Lagos and the Radio Nigeria Network every Thursday, reaching a wide audience across the country. Nigerians can also join the conversations via GOtv Facebook page – www.facebook.com/GOtvNg.
The Digilevelz Talk-show will be hosted by Biyi Adeyemo, Managing Partner/Chief Executive Officer of Leeds Bryan International. He is the anchorperson for the weekly Mobile Money Show on radio and the Insurance talk show which educates Nigerians on financial literacy and financial inclusion.
GOtv is a digital pay television offering on the Digital Terrestrial Television platform and managed by MultiChoice Nigeria. It is currently available in Ibadan, Port Harcourt, Lagos, Enugu, Benin, Aba, Owerri, Kano, Kaduna, Onitsha, Asaba, Uyo, Abuja, Calabar, Osogbo, Ife, Ogbomoso, Akure, Oyo, Jos, Abeokuta, Ilesa, Ede, Iseyin and Makurdi.