Not everyone appreciates your efforts to be remarkable. In fact, most people don’t.So what? Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn’t to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented. – Seth Godin
”More outcries over Tiwa Savage’s raunchy video”
”Tiwa Savage’s new video causes ripples”
”Tiwa Savage’s new video ’ Wanted’ sparks controversy
These are the headlines that pops up while you engage in an online search for Tiwa Savage’s racy music video. I know you are still in shock as to why she shocked countless conservative Nigerians with the ‘Wanted ‘ video .In the video, she is seen clad in a nude sheer body suit accentuating her sexiness and sensuality….unleashing her inner beyonce. Even though I am yet to see the blind spots in Tiwa’s :’Wanted’, one lesson I have learnt is that the video has created more buzz for the Kelekele diva who hasn’t been having a quiet time lately. In the age of social media it’s a herculean task when you embark on the journey of trying to steal people’s attention. Tiwa seem to be doing it effortlessly these days.
According to reports, the video got 86,000 YouTube views in 2 days. Aside that, it also has been able to engage Tiwa’s fans, the critics, and her constituency (the celebs).The motive of every artiste is to produce materials that will not only entertain people, but also shock them, and spark conversations. Unknown to many , the Marvin first lady leveraged on a strategy in advertising circles known as Shock advertising.
Wikipedia puts it this way
:”Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” It is the employment in advertising or public relations of “graphic imagery and blunt slogans to highlight a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause”
Celebrities, authors, and entrepreneurs globally deploy this strategy to push their brands, sell their books, and engage their fans. Normal is boring. To get more buzz and capture people‘s attention you need to do something worth talking about. Love her or hate her , Tiwa Savage is playing the sexy diva card and yes !its working for her.
Let’s face the truth. How do you want to make a huge impression if all you do is engage in the ordinary? You have to go above and beyond the predictable. Many have fallen into the trap of expending priceless energy in criticizing this video (which isn’t a bad thing to do),but fail to learn the lessons Tiwa wants to ingrain in our consciousness. Normal sucks, dare to embrace the remarkable.Do something worth talking about.
Kehinde Ajose is a sought after motivational speaker cum talent development strategist, publicist, and the author of the E-book: Brand It Like Iyanya. Follow him on firstname.lastname@example.org:KehindeAjose.com
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