The most anticipated event of the year, Africa Magic Viewers Choice Awards, sponsored by Amstel Malta stunned guests with a spectacular presentation of the best of African actors and actresses interspersed with pulsating music performances from Alternative Soul Singer Bez, popular highlife artiste Flavour, Davido, Cobhams and Waje.
The awards show took place at the Eko Hotel Convention Centre, Victoria Island on Saturday, the 8th of March 2014.
A glamorous red carpet, which stretched for miles, was graced with Nollywood and African Movie celebrities such as Amstel Malta ambassador Genevieve Nnaji, Funke Akindele, Desmond Elliot, Uche Jombo, Majid Micheal, Rita Dominic, Shirley Frimpong, Mohammed Zain, Jackie Appiah, Hertey Owusu, and other movie celebrities.
Visibly excited winners, who came out looking extremely glamorous, expressed delight over their awards with many expressing gratitude to the brand for giving them an opportunity to be celebrated by the world.
Osita Iheme’s passionate declaration as he stood on the stage to receive his award as winner of the Best Actor in Comedy received a resounding ovation from guests “I’m very grateful to everyone who voted for me, and made this a reality. Very special thanks to all the organisers, for giving us something to look forward to.
“I would like to urge movie producers to use their movies as a voice to fight the vices in our country. It’s time to make a change; let’s do our part to make a change,” he emphasised.
Some of the other winners include: Desmond Elliot (Best Supporting Actor in a Drama); Funke Akindele (Best Actress in a comedy); Tope Tedela (Best Actor in a Drama; Osita Iheme (Best Actor in a comedy); Rita Dominic (New Era Award) amongst others.
High point of the evening was the surprise unveiling of the new Amstel Malta TV commercial,The Journey, featuring Genevieve and Mikel Obi.
The new TV commercial is based on the superstars’ journey to success; their struggle to chart a path in their careers, their challenges, their victories and the glory of where they are now which was inspired by Amstel Malta’s strong commitment to bringing out the best in young Nigerians.
Leading actress, Genevieve Nnaji, expressed her excitement over the new TV commercial. “It’s been a fantastic night and I’m delighted with Amstel Malta’s efforts in celebrating our own with the world.”
“Amstel Malta’s efforts in providing a platform where African actors and actresses are acknowledged and rewarded is appreciated and will go a long way in ensuring that the African Movie Industry eventually becomes a dominant platform in the entertainment world.” she concluded.”
Mr Walter Drenth, Marketing Director, Nigerian Breweries, expressed his excitement over the new TV commercial and the brand’s partnership with AMVCAs. “We are even more inspired as we celebrate the best of the African movie industry tonight and having world multitalented acts with us such as Genevieve Nnaji and Mikel Obi on board, is an opportunity to further showcase Africa to the world.”