THE STRATEGIC MOVES IN JUMIA (FORMERLY KASUWA AND SABUNTA)
In recent weeks, Nigerians have been rocked with the news about how some of the biggest e-commerce and fashion companies have restructured their operations, there by letting go some of their staff and changing their name. We can report to you that this is true! Arguably the biggest stock of fashion online in Nigeria (Sabunta.com) and the biggest stock of general merchandise (Kasuwa.com) have come together to create a mega online retail store called Jumia – (http://www.jumia.com).
We have gathered reports that this process has come from the backdrop of recent expansion plans to reach other parts of Africa collaborating with sister companies in Egypt, Morocco, Tunisia and many other countries
under the new name – JUMIA.COM
Also, there is word around town that this strategic move is for Jumia.com.ng to completely solidify their market share in the minds of their customers after several competitive online retailers have started springing up to compete for the buying heart of Nigeria.
HOW DOES THIS AFFECT THEIR CUSTOMERS?
Reliable sources at Jumia.com have informed us that the new structure is optimized to deliver more efficiently and continue to grow its customer base as a result of the following:
- A more effective team to meet the growing needs of their customers nationwide
- An improved/faster delivery system that will continue to see same day delivery in some states in Nigeria.
- And most importantly, a wider selection of brands and products that cuts across fashion, mobile phones/devices/accessories, electronic, games, beauty, books and general merchandise.
The company seems to be coming off its learning curve with a leaner and meaner approach to business.
Now, time will only tell to see how far Jumia will be willing to do what it takes to consolidate on their resource strength in human resources and financial muscles to become Nigeria’s No1. Retailer