Wikipedia Founder, Jimmy Wales, Tolu Ogunlesi, Babatunde Fashola and others for #YMC20 Youth Marketing Conference in Lagos.

Founder of Wikipedia, Jimmy Wales will lead a line up of speakers at the second edition of Youth Marketer
Converge Conference (YMC 2.0) scheduled to take place in Eko Hotel & Suites, Victoria Island, Lagos
between March 27 and 28, 2011.

The Youth Marketer Converge Conference, with the theme: ‘What are Young People really searching for?’ will be the largest gathering of marketing professionals focused on the youth demography in Nigeria. It
will also feature other professionals from the African continent and Europe, UK and the USA for peer
reviews and best practices.

F.B. initiatives, a fast – rising marketing and advertising firm are the organizers of this epoch-making event.
Led by the dynamic Funke Babatola, “ This conference will hold again because of the long-term vision,

which is to elevate the professionalism employed in this market to become commensurate to its size and
relevance in the overall marketing spend of brands and consumption levels. We have identified that there
still exists a gap between youth brands and their targets and therefore provides this platform to engage
professionals, stakeholders from all over Africa to expose these professionals to statistics and data that
will escalate purchasing power of young people, foster better-informed policy decisions, produce more
creative and well-thought-out brand campaigns and results”.

The series of events scheduled to take place include: a 1-day conference and exposition tagged,
INTERACTIVE for Brand Managers, Marketing Managers, Marketing Directors, CEOs, Creative and
Advertising Media Agencies, Brand Custodians, Social Entrepreneurs, Youth Leaders/Trend Setters, other Marketing Professionals, Researcher
s and other professionals in the Brand and Marketing industry around the continent.

The impressive speakers list includes: His Excellency, Babatunde Raji Fashola, Executive Governor of Lagos State, Tolu Ogunlesi, Arts Manager, British Council, Enioma Anaba, Group Head of Marketing, Interswitch, Bisi Awoyemi, Project Director, L.E.A.R.N. (Lagos State Empowerment & Resources Network), Lanre Aina,  Business Development Analyst Google Nigeria, Engr. Gbenga Adebayo; CEO, CNSSL/President, Royal FM , Mike Saunders; CEO, Digitlab South Africa, Japheth Omojuwa; Curator, , Lade Adeyemi; CEO, Negotiation Pros and Chiekezie Dozie; CEO, Persnickety.

This is the second in series of annual conferences to enagege Youth Marketing professionals. Last year’s
edition featured Dom Sagolla, Co-Founder of Twitter and Sam Graham-Felson, Blog Director, Obama
Campaign as lead speakers. YMC seeks to be the bridge that links professionals, asks the hard questions,
proffers solutions to challenges and opens up the Youth Market in different regions of the continent to
more brand activities and above all, provide young people with more interesting choices.

Tolu Ogunlesi

As a result, the growing demand for the youth population from business to politics and the meteoric rise of
youth-led initiatives, products and services has compelled the organisers to put together the conference.

Beyond the conference, YMC will continue to exist through the year as an information and resource portal
with updates on the Youth Marketing scene across the continent and a reference source for data on Youth
Marketing and Research. The outcome of this initiative is a more professional, competitive and impactful
youth market with many luring brands that are focused on engaging young people.

More details about the event can be gotten from: or or , +234 1 8191881892 or +234 1 8191881893.


F.B. Initiatives & Innovations ( FBI) is a new, yet fast-rising marketing and advertising consultancy which
specializes in helping brands and organizations position their products and services to effectively engage
the youth market.

The founder and C.E.O of FBI is Ms. Funke Babatola, an astute professional with over twenty years in
various advertising firms at home and abroad. She garnered top-notch experience working at executive
and managerial levels with advertising firms such as Rex Stewart Jefferies Uk, Pentagon Advertising
UK,Grant, Rosabel & STB Mcann before taking on an appointment as pioneer Managing Director of the first
youth marketing consultancy in Nigeria, Youth Dynamix. She ran the company for five years, establishing
youth marketing as an identifiable entity on the Nigerian professional landscape.

Some of the clients she has worked with include multinationals such as: Coca-Cola, Nokia, GSK, P&G,
Nestle, PZ Nutricima, Freisland WAMCO
and other entities such as First Bank and Lagos State Government.

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