… “The Creative Industries: Nigeria’s Untapped Wealth”
Lagos| Nigeria: Africa’s leading Film and Television Programmes Expo
known as BOBTV which holds annually is back for its ninth edition.
The international event which attracts over 5,000 delegates including
content-makers, programme developers, and auxiliary industries
practitioners from around the world will provide an all-round platform
for business networking.
Organisers say the expo will also attract top government
personalities, policy influencers, opinion moulders as well as notable
figures from the Nigerian movie and music scene.
The three-day event which will showcase various exhibitions on the
creative industries, provide master classes, market screening,
capacity building and business networking will hold between Tuesday,
March 13th and Friday, March 16th, 2012 at the Ladi Kwali convention
centre, Sheraton Hotel and Towers, Abuja.
“The past eight editions have been amazing in many ways. We are
convinced that, now more than ever, we need to begin to see the
entertainment industries as creative industries and bring about worthy
growth” says Amaka Igwe
According to the UN Creative economy report 2012 “the Creative
Industries are proliferating in Europe and North America, revitalizing
the economy of urban centres through cultural and social developments
offering attractive jobs, particularly to young people. The turnover
of the European creative industries amounted to 654 billion Euros in
2003, growing 12.3 per cent faster than the overall economy of the
European Union and employing over 5.6 million people.”
Igwe continues “the aim of this year’s Expo is to work towards a
repositioning of the Nigerian entertainment industries which is
rapidly growing in Nigeria and Africa, to a more robust and sure
footed Creative Economy in line with world best practices by 2015”.
Apart from exhibitions, trainings, workshops, conferences and
seminars, BOBTV has since inception, recognized various individuals
who have excelled in their service to various industries and rewarded
them with the BOBTV Honours List Awards. Past awardees include: Mr.
Peter Igho, Executive Director, NTA (2007), Mr. Andy Amenechi – Film
Director (2007), Liz Benson – Actor (2007). In 2008, Late Mr. Sam Loco
Efe, Dr. Raymond Dokpesi, and Dr. Umar Farouk also received awards. In
2009, pioneering Nollywood producer, Okechukwu Ogunjiofor, Lekan
Ogunbanwo, Nkem Owoh, Bukky Ajayi, Zainab Bewal, Efere Ozakor and the
Cast and crew of MNET’s Jacob’s Cross also received awards.
Last year’s BOBTV Honours list includes Chairman Silverbird Group Ben
Murray-Bruce, Nollywood movie marketer Ossy Affason, copyright lawyer
Efere Ozako and Make-up and special effects Virtuoso Dagogo Diminas.
This year’s edition will begin with a Music Fiesta hosted by Storm 360
and Party to be hosted by Celebrities. Past editions have been hosted
by the likes of the Bayelsa State Culture Ministry, Soundcity and
Lagos State Tourism Board. There have also been performances from top
artistes like P-Square, 2Face, M.I, Mamuzee amongst many others.
“BOBTV 2012 seeks to prepare Africa to address “The Content Question
in a Digital Economy” and expects the participation of various
telecommunication services like mobile networks, digital broadcasters,
ISP’s, Broadband services, and DTT platforms. Workshops and seminars
will also be organized for participants at the Expo.” Executive
producer Amaka Igwe says.
BOBTV started in 2002 by the pioneers of the Nigerian Film and TV
Programmes Industry who wanted to create structures that facilitate
the foundation and exchange of high quality TV programmes. The first
edition held in Lagos at the Sheraton Hotel Ikeja; supported by the
National Broadcasting Commission and Multichoice Nigeria.
Subsequently, the demand to participate required a much bigger venue
and BOBTV moved to the Ladi Kwali convention Centre in Abuja; the
biggest convention centre in Nigeria today.
By 2005, the African film and Television Programmes expo had become an
international event, attracting visitors, participants and resource
persons from Canada, Zimbabwe, Namibia, England, United States, South
Africa, Ghana and many more.
This also revealed the wide gap in the infrastructure that should
support the growth of the audio-visual industry in Africa.
“BOBTV is always fun and I’m looking forward to even more fun this
year as we exchange ideas and reinvigorate the system’’, Igwe
A schedule of activities for 2012 is to be released next week,
according to the organizers.