Superstar Rihanna’s beauty line Fenty Beauty has earned $72 million in media value; an estimated value of publicity gained through digital earned media and their respective engagement levels – in its first month.
WWD Reports also reveals that Fenty Beauty earned the third spot, coming ahead of other brands including Kylie Cosmetics, Urban Decay, NYX.
MAC and Too Faced were the only two brands to beat out Fenty Beauty.
