Kendall Jenner has been booked for yet another major ad campaign and this time, she’s been asked to front Mango’s 2016 spring collection and a very vocal portion of the Internet is not happy about it.
Jenner took to Instagram to share a video of the David Sims-photographed shoot:
Many are none too pleased about the Spanish fashion house’s choice in hiring a white model to promote an African savanna-inspired collection called “Tribal Spirit.” and have taken to Twitter to vent their opinions:
So @Mango cast kendall jenner in an African themed collection called “Tribal Spirit”. Good to see fashion houses are still racist in 2016.
— Alexander II (@Alex2Akande) January 15, 2016
Kendall Jenner is working with clothing brand Mango and their line is called “tribal spirit” I can’t wait to see the cultural appropriation.
— rizzo (@bIackcindy) January 15, 2016
Mango’s new campaign Tribal Spirit is inspired by the African Savannah & Kendall Jenner, a white girl, is the model??? Why????????
— ?? sharpay evans ?? (@chandravidar) January 15, 2016
Kendall Jenner has been chosen as the face of Mango’s Africa-themed campaign: https://t.co/frB3IdBDvD @runway_riot pic.twitter.com/yF7sna6zTH
— Malikah Kelly (@malikahkelly) January 15, 2016
Trust in @Mango for fashionable cultural appropriation. #shame
— Pablo Godoy-Estel (@pabl0godoy) January 15, 2016
