Today, 13 October 2025, marks the 40th birthday of Seyi Tinubu, a figure whose journey crosses business, social impact, and national conversation. As the son of President Bola Tinubu, few would doubt the spotlight, yet Seyi has forged his own path, building influence through enterprise and meaningful giving.

Seyi Tinubu is co-founder and CEO of Loatsad Promomedia Ltd, a leading out-of-home and digital advertising firm in Nigeria. Under his leadership, Loatsad has overseen significant transactions and a merger with Promomedia in 2016 that broadened its digital offerings. His legal training (LLB and a master’s in corporate and commercial law from the University of Buckingham) informs how he steers complex business deals.

Beyond his business interests, Seyi’s impact is most visible through the Noella Foundation, which he co-founded in 2018 with his wife, Layal Tinubu. The foundation’s mission centers on education, employability, health, and supporting underserved populations. A signature program, STEP (Seyi Tinubu Empowerment Project), provides mentorship, funding, and startup support, especially in tech and creative sectors.

In recent years, Noella Foundation has engaged in critical relief work. In 2024, Seyi and associates led ST Noella Relief to support flood-displaced communities in Maiduguri, delivering food, medical aid, and essential supplies. The foundation also partners with FoodClique for feeding projects in Lagos, serving children, seniors, and widows. The National Association of Nigerian Students (NANS) publicly applauded the foundation’s efforts in youth empowerment and education. 

This birthday is being marked not just with celebration but with renewed commitment. On this 40th year, Noella Foundation is launching new initiatives around healthcare, digital skills training, and educational support across underserved communities. While details are still emerging, the intention is clear, and this is a turning point for deeper impact.

At 40, Seyi Tinubu stands as a figure who balances inherited prominence with personal dedication. His story is not simply about legacy but about crafting influence through work, service, and strategic giving.