Former Black Eyed Peas lead member will.i.am has pivoted into the mask industry by creating a high-tech “smart mask” with Honeywell.
It’s called XUPERMASK and brings technologies like active noise canceling audio, microphone, LED lights, a magnetic earbud dock, HEPA filters and fans into a battery-powered mask.
“We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. Alongside Honeywell, we’ve engineered a state-of-the-art Smart Mask to provide function with style,” will.i.am said in a statement.
The masks will cost just under $300 and goes on sale Thursday.
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