Facebook, the world’s largest social networking site, has announced Nigerian Entertainment Today (theNETng), along with two other Nigerian brands, as partners to debut updates to its social plugins.
This announcement was made at the 2016 Facebook Developers’ Conference (F8) during a session titled creating high quality sharing experience, which was hosted by Facebook Product Manager, Alyssa Levitz and Engineering Manager, Brian Dewey.
The new Facebook features – Quote Sharer and Share Composer – were created to aid easier sharing of important nuggets of information from content publishers.
The NET website, which now sports a revamped new look, is now the first Nigerian entertainment platform with Facebook Quote Sharer functionality. This enables users to highlight text on the NET website and share directly onto Facebook via an instant on-page plugin. This feature will help publishers drive traffic back to their pages, while saving users the stress of capturing screenshots and having to crop out unneeded information.
Also, NET is now fully integrated with Facebook Instant Articles, becoming one of a very small number of African platforms and the very first Nigerian entertainment news publisher to be integrated in this manner, alongside global brands such as BuzzFeed, The Atlantic, National Geographic, NBC, and The New York Times.
In addition to the ease of content consumption and cost savings from reduced data usage, Facebook Instant Articles also gives THENETng users the distinct advantage of super-fast page loading as Facebook is reputed to open up to 10 times faster than external links on mobile devices. The move also benefits Facebook, which according to CEO Mark Zuckerberg increasingly sees its future as a mobile platform.
Also, NET is now fully integrated with Facebook Instant Articles, becoming one of a very small number of African platforms and the very first Nigerian entertainment news publisher to be integrated in this manner, alongside global brands such as BuzzFeed, The Atlantic, National Geographic, NBC, and The New York Times.
In addition to the ease of content consumption and cost savings from reduced data usage, Facebook Instant Articles also gives THENETng users the distinct advantage of super-fast page loading as Facebook is reputed to open up to 10 times faster than external links on mobile devices. The move also benefits Facebook, which according to CEO Mark Zuckerberg increasingly sees its future as a mobile platform.
Furthermore, NET today announced that it will be joining the Facebook Free Basics Program which is part of Internet.org.
The Facebook F8 Event, which held in San Francisco, California, is a mostly annual conference organized by Facebook for developers, entrepreneurs and project managers who build products and services around the social networking platform. This year’s F8 Conference saw announcements of several important new features from Facebook such as Facebook Quote Sharer, Facebook Messenger Bot Platform, 3rd Party App Profile Videos and open access to Facebook Live among others.
NET along with Zikoko announced as content publishers to pilot Facebook features at 2016 F8 developers’ conference
Giving his thoughts on the announcement, NET founder, Ayeni Adekunle who was in San Francisco for F8 remarked,
‘This is a clear demonstration that we take user experience seriously, and that we are keen on putting social first. Technology is driving the future of media in more ways than anyone can imagine, and we are focused on using the opportunities therein to help our visitors connect better with one another and with the celebrities and events they care about.’
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