Music Video Review: There Is Nothing Mavin About The “Adaobi” Video



The “Adaobi” video is like a slow uneventful day that drags along into dusk. Then somewhere in the stillness of the night, Reekado Banks comes along with his customary dance steps. Meh! Reekado – a terrible dancer – performed some of these outlandish moves on “Dorobucci” and we excused him, but the brother looks to have lost chill completely. Bringing back some of these Elementary School, Cultural Dance-reminiscent displays are queer and unimaginative in every way there is. It is dull what Mr. Banks brings on set, what he and his co-dancers bring forth on this, and we don’t understand him anymore. We don’t. His hair is unkempt as he sports a ratchet attempt at the Mohican style, plus he isn’t well made up facially… and bla bla. Di’Ja’s ‘video vixen’ is more appealing than Reekado and that more than summarizes our thought process here. We would go on and on about this but there are other areas that exhibit noticeable minuses on the music video.


There is the fact of the video lacking spark in large areas. Fine, the storyline is on point. But after that what next? In terms of visual representation and creativity how much is achieved? The setting… well, it is in line with the “Adaobi” theme as well, but it isn’t rich and colorful enough. I dunno. But the scenery kinda falls short looking at the budget angle of it, falls short when compared with Davido’s “Aye” or Tiwa’s “Eminado” for instance. Quite some blots there that put off our interests for a bit.


And in truth, after Don Jazzy’s parts –as was the case on ‘Dorobucci’– there isn’t any more to look out for in this video.


For all the visual brilliance we’d expect from “Adaobi”, the label underwhelms to a great extent. Shot in that local scenery with all the whisperings of rural and Africanness, the groovy feel that the song evokes is highly present, although lacking that imperial feature that the Mavins are should be known for. It doesn’t wow on many levels, and it really isn’t any more impressive than the erstwhile “Dorobucci” (which was quite an item of ridicule on its own, of course after Jazzy’s bit on it). It feels like a hurriedly done video and leaves no lasting impressions on us; in fact the way Jazzy signs out leaves the most patent signs that this probably is some ad hoc shoot.


And one other thing, aren’t the Mavins tired of the ‘Doro’ mantra yet? Methinks they should get on to other things already. “Dorobucci” is a great song (if we excuse its monotonous video) but what is the significance in having a bodyguard, bouncer, butler or whoever stand outside the Mavin ‘tour bus’ with a “Doro” inscription? To what end, please? The song is a great effort, given, and it isn’t bad on the charts. But overemphasis on the catchphrase won’t make it any bigger, rather they stand to get something that borders on an overkill or some unneeded superfluity.




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