Nearly sixty years after debuting, Barbie dolls are now being introduced with new body types including tall, petite, and curvy.

“Yes, some people will say we are late to the game,” Evelyn Mazzocco, head of the brand, told Time. “But changes at a huge corporation take time.”

“Our brand represents female empowerment,” Richard Dickson, COO added. “It’s about choices. Barbie had careers at a time when women were restricted to being just housewives. Ironically, our critics are the very people who should embrace us.”

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