On September 5th, 2024, Axe Soiree event, took place at Ebonylife Place in Lagos showcasing the brand’s growing presence and influence in Nigeria. It was a night filled with unforgettable moments, from stunning performances by Wande Coal, DNMT and Dope Caeser to the unveiling of Axe’s latest collection, “The Dark Temptation, Ice Chill, Musk, Leather and Cookies, Axe Black and others.“

The evening began with the arrival of the MC, VJ Adams, setting the stage for what would be an exciting night. The red carpet opened shortly after, with a host of popular content creators like SoftMadeIt, NoodlesBoyFeed, Kelvin ATC, Ifeoma Amuta, and Tobe making their grand entrances. The star-studded event reached new heights when big-name celebrities such as Ebuka Obi-Uchendu, Etim Effiong, Elozonam, and Kalu-Anaga (Kanaga Jr) Emmanuel Eme arrived, creating a buzz of excitement.

The event officially kicked off with host Ebuka Obi-Uchendu delivering a captivating opening speech, followed by a show-stopping performance from ‘’Dance Na The Main Thing’’ (DNMT). The dance crew mesmerized the audience with thrilling stunts and an electrifying fire display, making it a visual spectacle. 

The Marketing Lead for Unilever West Africa, Bamigbaje Omotunde, took the stage to present the latest Axe collection, highlighting the brand’s commitment to boldness and innovation.

The peak of the event came with a spectacular performance from music icon Wande Coal. His electrifying set got everyone on their feet, dancing and singing along as the crowd fully embraced the lively atmosphere. The night reached a magical crescendo with a stunning fireworks display lighting up the Lagos sky.

The party continued with DJ Dope Caesar taking over the decks, giving us gbedu beats that kept the dance floor packed and the energy high until the very end.

 The Axe Soiree was a night of glamour, entertainment, and pure fun, affirming Axe’s powerful presence in Africa and its ability to throw an unforgettable celebration.