Lagos‘ nightlife economy generated an estimated ₦2.9 trillion in 2025, nearly doubling from the ₦1.49 trillion recorded in 2024, according to a new report by TAG by Oui Capital titled Off the Charts: The Afrobeats Export Economy.
The report attributes the sharp growth to the rising global influence of Afrobeats and Nigeria’s entertainment industry, with consumer spending extending beyond concerts to hospitality, transportation, dining and tourism.
It also found that Detty December 2025 generated ₦396.5 billion within just 55 days, underlining the festive season’s growing importance to Lagos’ economy.
According to the report, the biggest gains did not come from ticketed events. While concerts and festivals generated an estimated ₦50 billion, walk-in spending at restaurants, bars, clubs and other nightlife venues reached ₦171 billion, more than three times the revenue from ticketed events.
Highlighting this trend, the report stated, “The real Detty December money isn’t concert tickets alone but also Ubers and dinners.”
The report also underscored the significant role of diaspora visitors. Although they accounted for just 11% of Detty December attendance, they were responsible for 55% of total spending, reflecting their outsized contribution to the seasonal economy.
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