Yesterday, the conversation began.

Government leaders, industry pioneers, investors and creatives came together to ask the big questions around policy, investment, infrastructure and the future of Africa’s creative economy. Today, the conversation moves even closer to the people building that future every day.

As Africa Creative Market (ACM), the Creative Industry Business Summit (CIBS), and the Kwimbo National Arts Festival continue in Lusaka, Day Two shifts from vision to execution; bringing together legal experts, technology innovators, creators, storytellers and industry builders to explore what it truly takes to build sustainable creative businesses across Africa.

Building the Legal Architecture for Africa’s Creative Future

Today, Global Creative Legal Summit opens an important conversation under the theme: “The Law is Creative: Building the Legal Architecture for Africa’s Future.”

From intellectual property and contract negotiations to policy reform, licensing and cross-border collaboration, the summit brings together legal practitioners, policymakers and industry professionals to examine how legal frameworks can move beyond protecting creativity to actively enabling growth, investment and innovation across the continent.

Because when creators understand their rights and institutions are built to protect them; creativity becomes enterprise.

The Creative Behind the Creativity

Success in the creative industries often comes with invisible pressures.

Presented by Owning My Greatness (OMG Global Consulting), today’s wellness experience, ‘The Activated Creative”, invites creatives to pause and invest in the one resource every career depends on: themselves.The conversation reminds us that building stronger industries begins with building healthier creatives.

Imagining Africa’s Digital Future

Technology continues to redefine the way stories are created, experienced and distributed.

The Creative Technology Summit explores the expanding world of Animation, Augmented Reality (AR) and Virtual Reality (VR), bringing together innovators and digital creators to examine emerging technologies that are reshaping storytelling across Africa.

As immersive experiences become increasingly central to global entertainment, today’s discussions challenge African creators to move beyond consuming technology and begin leading its development.

When Laughter Becomes Business

Comedy has become one of Africa’s fastest-growing creative exports.

Today’s Comedy Industry Summit explores how comedians, writers and performers are transforming humour into sustainable careers while building audiences that stretch far beyond national borders.

Under the theme “Laughing to the Bank: Building Sustainable Comedy Businesses in Africa,” the conversation looks beyond performance to the business behind comedy; covering audience development, publishing, intellectual property, brand partnerships and monetisation strategies that allow creative talent to become long-term enterprise.

The Conversation Continues

Day Two reflects what ACM × CIBS × KWIMBO has always set out to achieve; not simply celebrating creativity but strengthening every part of the ecosystem that supports it.

From legal protection and emerging technology to wellbeing, distribution and sustainable creative business models, today’s programme reinforces one message:Africa’s creative economy will not be built by talent alone. It will be built by the structures, partnerships and conversations that empower talent to thrive.

As Lusaka continues to host Africa’s creative future, the conversations deepen—and so does the opportunity to shape what comes next.

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The collective leadership of ACM, CIBS, and Kwimbo 2026 invites cooperating partners, regional investors, creative practitioners, and international media networks to register and participate in this definitive convergence. For more information visit www.Africacreativemarket.com.