Celebrity chef and media personality Hilda Baci has officially joined Scanfrost as the company’s newest brand ambassador. The partnership, confirmed this week, highlights her growing influence in Nigeria’s lifestyle and home innovation space.

Scanfrost, a household name in Nigeria for over four decades, made the announcement across its verified social media platforms, describing Hilda as a perfect fit for the brand’s vision of quality, trust, and innovation. The company praised her inspiring story, resilience, and culinary excellence that continue to resonate with millions of Nigerians.

In her statement, Hilda expressed deep excitement over the partnership, saying Scanfrost appliances have been part of her kitchen journey long before the global fame that came with her Guinness World Record for the longest cooking marathon. “This partnership feels authentic to me because Scanfrost represents reliability, and that’s exactly what I strive for in everything I do,” she said.

A Power Move for Both Brands

Marketing experts say the deal is a smart alignment between two powerful brands — Scanfrost’s legacy in home appliances and Hilda’s modern appeal among young, tech-savvy audiences. The partnership will include nationwide campaigns, lifestyle videos, and special cooking content showcasing how Scanfrost products can inspire creativity in Nigerian kitchens.

Since her record-breaking cookathon, Hilda Baci has become one of Nigeria’s most sought-after culinary figures, turning her passion for food into a multifaceted brand that includes cooking classes, restaurants, and media appearances. Joining Scanfrost now extends her influence beyond food to the broader home and lifestyle industry.

Industry observers note that Scanfrost’s decision also reflects a wider trend among brands to partner with influencers who embody authenticity and real-life experience rather than traditional celebrity endorsement alone.

The collaboration between Hilda Baci and Scanfrost marks a milestone in both their journeys. It not only strengthens Scanfrost’s image as a trusted name in home appliances but also positions Hilda as a key figure shaping Nigeria’s lifestyle and culinary culture.