Lagos, Nigeria – September 24, 2024: Africa’s beauty industry, valued at over $14 billion,
continues to grow and shape global beauty standards, offering the world a unique blend of
cultural heritage, innovation, and entrepreneurship. To celebrate and further empower this
evolution, Beauty in the Motherland is set to host an exciting and transformative event on the
1st to 3rd of October 2024 at Eko Convention Centre, gathering over 100 key stakeholders,
entrepreneurs, and influencers in the beauty industry across Nigeria
A Showcase of the Continent’s Beauty Potential
Building on the success of last year’s edition, which attracted over 10,000 beauty
professionals and featured over 100 leading brands, this year’s event is poised to be even
bigger and better. With a burgeoning market estimated at $62 billion and a projected spending
power of $1.5 trillion, Africa represents a significant opportunity for growth and innovation in the
global beauty industry. The youthful demographics, with over 500 million young consumers,
position the continent as a key player in the world of beauty.
Highlights of Beauty in the Motherland 2024
This year’s event will feature a dynamic range of activities designed to connect, inspire, and
celebrate the beauty community:
Beauty Exhibitions and Demonstrations: Attendees will experience the latest beauty
products, trends, and techniques from top brands across Africa and beyond.
Beauty Conferences: Over 40 industry experts will share insights on market trends,
innovation, and future opportunities.
Beauty Awards and Competitions: Celebrating excellence in the industry with awards
and competitions that highlight creativity, innovation, and talent.
Networking Hub and B2B Meetings: Opportunities for businesses to connect,
collaborate, and explore new market possibilities.
The Second Edition of ‘The Beauty Party’ and Closing Ceremony: A vibrant
celebration of culture, creativity, and beauty.
Some of the inspiring speakers are:
Ifeoma Uddoh: Pioneering fintech entrepreneur and founder of Shecluded
Lilian Unachukwu: Dynamic entrepreneur and fitness enthusiast
Leslie Okoye: Skincare expert and founder of L’Okoye Cosmetics
Laila Cadne-Rahman: Multidisciplinary artist and beauty entrepreneur
Linda Edozien: Trailblazing entrepreneur and MD/CEO of Barazahi Group
Damilola Lawal: Beauty Influencer and MAC Cosmetics Ambassador
Ore Lawani: Beauty entrepreneur and Founder of Arami Essentials
Dr. Uju Rapu: Celebrity Dermatologist and CEO of Bel Fiore Medicals
Dr Bea: Aesthetic Dermatologist and Founder of Brich Aesthetics
Lami Olopoenia: Top interior designer and Founder of Lohn Lagos
Psamuel Josephs: Master Aesthetics Practitioner and Founder of 25 Pskyn
Beatrice Eneh: Visionary entrepreneur and beauty industry leader And more!
“Beauty in the Motherland” is not just an exhibition; it is a movement that celebrates African
heritage, culture, and innovation. The event serves as a platform for showcasing Africa’s beauty
potential to the world and fostering new opportunities for businesses and professionals alike.
Event Details
Date: October 1st-3rd, 2024 Venue: Eko Convention Centre, Lagos, Nigeria
Registration: Register for free for exclusive access to event perks, freebies, and
surprises from top beauty brands.
Join Us and Make History!
We invite all beauty enthusiasts, professionals, and brands to join us at the Eko Convention
Centre as we embark on the next chapter of a story that celebrates the heart of African beauty.
For more information, visit our website or follow us on Facebook and Instagram.