Arese Ugwu, Japheth Omojuwa and Ali Baba last week were unveiled as the new influencers for the Rémy Martin #OneLifeLiveThem campaign.

The campaign tagline, One Life/Live Them®, which assumes its grammatical error, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.

Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.