Due to the pandemic, Nigerian music artistes were left with no other option than to use social media as a platform to market their songs by engaging fans and friends with various social media challenges. The platforms used were Tiktok, Thriller and Instagram.

Amongst many, here are five Nigerian artistes who promoted their songs through viral challenges:

1. Simi’s “Duduke” ; Simi came up with this challenge to connect with many of her fans. She did a video on TikTok with the Duduke song playing in the background dancing and showing off her pregnancy.

2. Nobody by DJ Neptune and Joeboy: This song was used in the popular viral challenge: “How I think I sound” vs “How I really sound”.

3- Falz’ “Bopdaddy” ; This song was one of the top video challenge on social media. While the song plays at the background, you get to change your outfit creatively. It features ladies and women who transform from their makeup-free faces to a more glammed up look at the flick of a makeup brush.

4- Ladipoe ft Simi’s “Know you” ; is a song about two friends (male and female) with emotions for each other and who desire to be more than a friend.

1. Tiwa Savage’s “Let them know” ; This comes off the song titled ‘Let Them Know’ . This is challenge similar to Bop Daddy except that you are required to put your clothes, makeup and hair in a basket and then the next slide shows the person wearing the items.

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