At a press conference on Monday, 15 January, Africa’s streaming platform, Showmax unveiled its spanking new app to a cross-section of media and influencers.
Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax features a refreshed brand and a massive content lineup, all delivered on a powerful new streaming platform.
Arinola Shobande, the Head of Marketing at Showmax Nigeria, emphasized the app’s customization for the African market, saying the new Showmax is effortless for subscribers to access and afford the stories they love. She highlighted that one of the significant features of the new Showmax app is its low-data mode
‘’A remarkable feature of the new app is that viewers can now stream on Showmax for 24 hours with just 1G of data. To put it in perspective, watching an hour of Showmax content on mobile requires as low as 40MB, offering an exceptionally cost-effective streaming experience, With the Premier League now on Showmax, it is the most affordable platform, providing viewers with the cheapest access to 380 live games, football highlights, and more”, she added.
The new Showmax offers enhanced streaming features, including access to award-winning local and international content, live Premier League matches with match highlights, an easy-to-navigate homepage, a personalised dashboard displaying top film selections, and customisable sound and video quality settings.
Shobande pointed out that during beta testing across Africa, Showmax gathered valuable user feedback, leading to improvements and optimisations in the app’s design and functionality. She noted that they will continue to improve the app and modify it to suit subscribers’ needs once the new Showmax has launched.
The new Showmax app will be ready for download on January 23, leading up to its live launch on February 12, 2024. After the launch, the old Showmax app will no longer be in use. The new app is designed to provide an enhanced and personalized experience for its users.
For more information visit www.showmax.com