Funke Akindele, a groundbreaking filmmaker and actress has attained remarkable success with her recent film production “A tribe called Judah” which has attained an impressive amount of 1 billion naira at the box office. The latest masterpiece has also become the first the Nollywood film to hit 1billion naira.
One of the things that guaranteed this achievement was the effectiveness of the marketing strategy developed, Funke Akindele made use of merchandise such as hoodies, shoes, caps, and shirts in promoting her recent production.
Another key element in the movie’s marketing success was the engagement of content creators used in the promotion of the movie, Content creators like Syndey Talker, Layi wasabi, and Kiekie as well as actors like Dorathy Bachor, Destiny Etiko, Adekola Tijani, Paschaline Ijeoma and many more. The creativity of the content creators played a pivotal role in amplifying the film’s reach and creating a buzz and anticipation around the movie.
Funke Akindele’s brand significantly contributed to the success of the marketing campaign. Recently, she officially opened her new firm, Funke Akindele Network (FAAN), a company that offers a 360-degree approach to filmmaking and production, as well as providing PR solutions for films.
Funke Akindele’s reputation for delivering captivating narratives and entertaining content added a layer of credibility that resonated with audiences, driving heightened interest in the movies, From “Jenifa’s Diary (2015), Aiyetoro Town ( 2019 ), Omo ghetto (2020 ), Battle on Buka Street (2022) and She must be obeyed (2023).