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A SHOW WHERE YOU ARE THE STAR – INSIDE JOHNNIE WALKER’S PRINCES STREET EXPERIENCE

A SHOW WHERE YOU ARE THE STAR – INSIDE JOHNNIE WALKER’S PRINCES STREET EXPERIENCE

Just for a few seconds, shut your eyes and picture a Disneyland for whisky. Not just any whisky, but the finest Scotch whisky you have ever tasted. Indeed, this is the story of Johnnie Walker’s Princes Street, a truly magical experience.

Located in the very heart of Scotland’s capital city, Edinburgh, therein lies the multi-million-pound attraction for whisky aficionados. The johnnie Walker Princes Street is an entertaining and educative whisky experience that deploys light, projections, actors and educators, aromas and flavours, and architecture all coming together to create an immersive experience for visitors.

Diageo recently launched the Johnnie Walker Princes Street. It offers a unique whisky experience that cannot be found elsewhere. The experience is crowned by world-class rooftop bars, a terrace with breath-taking views of the Edinburgh skyline, an Explorers’ Bothy whisky bar stocked with 150 different whiskies, and the 1820 cocktail bar where drinks are paired with a carefully curated Michelin standard menu sourced from the four corners of Scotland.

This is an experience for new and existing whisky lovers. With more than 800 flavour combinations available, one person could visit Johnnie Walker Princes Street every day for more than two years and not have the same experience twice.

The Johnnie Walker Princes Street is a result of four and a half years in the making. It is an experience that will showcase the magic of Scotch whisky to new generations of consumers from around the world.

 

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