NIGERIA RANKS SECOND BIGGEST USER OF BLEACHING PRODUCTS IN THE WORLD AFTER INDIA
A report has revealed that Indian women and girls are the biggest users of skin-lightening products.
The study revealed that there are about 735 million users who bleach their skin.
Nigeria came second with about 99.5 million users. Skin bleaching products are also said to make up 23% of skin products in the market. It is quite alarming that despite awareness made concerning the dangers of bleaching and bleaching products, a lot of women still rush these products. Many women believe it makes them more desirable. Nearly 8 out of 10 Nigerian women bleach their skin and the business is booming.