The Rise of Social Media Journalism:  Competition or Complementary?


The proliferation of direct to reader, online social media outlets has given rise globally, to citizen journalists, who in turn have taken great pride in influencing their local populations with their opinions, insights, and advocacies.

While there are many notable and laudable reasons for the rise of social media and online platforms, we also want to understand the business implications of the new information source.

Unlike the early years, where sources of information were more controlled and wasn’t a free-for-all terrain, the power given to individuals by digital media to be publishers has come with its challenges. There have been several cases of misguided/half-baked information, which has given rise to pertinent questions from information seekers; who wrote what, what platform, how credible is this information?

The Rise of Social Media Journalism:  Competition or Complementary? is a discussion that is aimed at sensitizing the public on the need to be detailed about the source of information as well as provide a platform for healthy discussion on how digital media has changed the way people obtain information.

Panelist will explore:

  • Social media journalism, Citizen journalism/ dynamics of the rise
  • Journalism in the past vs present day
  • Competitive/Complimentary existence of digital and traditional media
  • Future of Digital Media and Traditional media
  • the dynamics of the rise of the citizen journalist
  • the ethical and credibility challenges posed by the increasing role of news reporting
  • How traditional media outlets can adapt to the changes taking place in the media landscape
  • a transmedia approach involving both online media journalism and traditional media  journalism
  • The need for development of a sustainable transmedia economic model


Event Flow

Activity Talent Time (AM)
Welcome/Introduction C&F Porter Novelli 10:30 – 10:35
Discussion – Moderator/Panelists -Taiwo Obe/Tosin Ajibade, Fisayo Soyombo, Anthony Osae-Brown 10:35 – 11:05
Q&A Panelist/Audience 11:05 – 11:25
Round-Up/Close Moderator 11:25 – 11:30


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