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MAX brings Game-Changing Ideas From MIT Into Nigeria’s eCommerce Logistics Space

L to R Emmanuel Tarfa, Ayodeji Kurunmi both Directors at MAX, a MAX champion, Chinedu Azodoh and Adetayo Bamiduro both Founders of MAX

Metro Africa Xpress a.k.a MAX.ng, Africa’s first hyper-local on-demand delivery service has recently launched in Lagos with a mission to reinvent eCommerce logistics and last-mile fulfilment in Africa. MAX’s objective is to move products rapidly within Africa’s commercial hubs on behalf of consumers, merchants and corporates.


MAX commenced operations in Lagos in August 2015 and currently provides EXPRESS deliveries to leading eCommerce companies, Corporations, online merchants and everyday individuals within the Lagos Metropolis. MAX has received recognition and awards from the World Economic Forum, the MasterCard Foundation and the Harvard Kennedy School for its innovative operating model and its focus on Inclusive Growth.

 

Founders, Adetayo Bamiduro and Chinedu Azodoh, are both graduates of the prestigious Massachusetts Institute of Technology (MIT) in the US. They’ve brought their cumulative 15 years’ experience in e-Commerce, Cloud Computing, Management Consulting and Investment Banking to revolutionize the logistics space in Africa, starting with Nigeria. Like any disruptive model, MAX takes a clean break from traditional courier operators by leveraging Automated Dispatch Technology  and a crowdsourced network of what it calls ‘Delivery Champions’ to provide accelerated deliveries within cities.

 

The approach MAX is adapting for the Nigerian market is truly radical but not entirely new as it has been proven in the US, Europe and Asia.

 L to R Ayodeji Kurunmi, Director, Chinedu Azodoh Founder, Adetayo Bamiduro and Emmanuel Tarfa Director all of MAX.ng

L to R Ayodeji Kurunmi, Director, Chinedu Azodoh Founder, Adetayo Bamiduro and Emmanuel Tarfa Director all of MAX.ng

 

One of the Unique  Selling Points of MAX is a proprietary technology platform that connects these ‘Delivery Champions’ with delivery requests in real-time, making it possible to pick-up and deliver products to customers within 3 hours.

According to Chinedu Azodoh “MAX will help unlock Africa’s retail potential and accelerate inclusive economic growth”.  He stated that having studied the unique challenges African merchants face in moving their goods and services within and across cities, it was time to leave paid employment to address this problem.

 

“We hope to inspire a new generation of young African entrepreneurs who will spearhead Africa’s economic renaissance.” says Adetayo Bamiduro. He went on to further explain that the solution MAX brings solves a deep local problem and with the opportunities ahead, MAX could become a billion dollar company. “Logistics businesses are typically asset heavy, with low barriers to entry and small operating margins. MAX will break convention by operating a highly scalable CAPEX light model with fair margins” he commented.

 

The founders say MAX doesn’t just serve online merchants. MAX also serve SMEs and Corporates that need to deliver packages and parcels to their clients within the city. Maintaining an in-house logistics unit is not economical for most small companies, so MAX is perfect fit for them.

The founders were asked: “How do you build an UBER type fulfilment model that allows goods to move around seamlessly within an African context?”

Adetayo responds: “We need to avoid replicating the Oil and Gas scenario where IOCs came to teach us how to mine our own oil but we remain dependent on them 5 decades later. This time, we need

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