Google Nigeria hosted small and medium business entrepreneurs at an event aimed at demonstrating how the web and its internet-based products are positively impacting local businesses. The event which held at the VCP hotel in Lagos was tagged #GrowwithGoogle, and featured local start-ups that have been taking advantage of the web to drive their operations and connect with local and global consumers.
One of the startups featured at the event was Webcoupers, a fast rising Digital Marketing Agency founded by Bode Olatoye and Daniel Olugbomogun while they were students at the University of Ibadan. Speaking at the showcase, the founders said their inspiration to start an online agency was as a result of the increasing need for online marketing professionals. Commenting on how they use web tools, Bode Olatoye said “Using online advertising platforms like Google Adwords made it possible for them to start a business that helps local SMBs create marketing campaigns that have moved the needle positively”.
Also featured at the event was Founder of Cupcake Couture, Uzo Orimalade who also runs a popular blog and food channel on YouTube. Commenting on how the Internet has helped to promote her business, she said the two platforms provided tremendous exposure that has converted to money for her business.”
The #GrowwithGoogle event which is in its first edition was aimed at demonstrating how tools such as Adwords, YouTube, Blogger, Google Drive and Maps are making it possible for SMBs to increase the efficiency of their operations, while also expanding their reach. Other businesses showcased were online shopping site, Deluxe.com.ng and Bola Frances corporate gift makers.
See captivating photos from the event below;