Africa’s top music and entertainment television channel hosted a masterclass session recently for upcoming artistes and talent managers which centred around using traditional and new media effectively to boost artiste profiles, create and enhance artiste brand images.
Focusing on both basic media engagement issues like interview etiquette and advanced subjects like artiste brand management, the session adopted a 360-degree approach to stimulating artiste growth in the music industry, which increasingly requires more than raw talent to achieve success.
One of the speakers at the session, Tosin Ajibade, founder of OloriSupergal addressed participants on the topic “Social Media And The Modern Artiste”. Stressing the importance of social media presence and engagement to an emerging artiste she said, “These days, it is safe to assume that the whole world lives on social media and that includes a bulk of your audience. If you are an upcoming artiste in Nigeria or anywhere in today’s world without an effective social media strategy, you are missing out on a huge opportunity.”
Speaking on why the session was organised, MTV Base Talent Manager, Lanre Onipede said “We at MTV Base have realised that as much as we celebrate the ‘made stars’, we need to pay attention to the upcoming ones who are the future of Nigerian music. This is why we organised this session to help these young talents learn the basics of music making, brand and character building, as well as techniques on how to become better at their careers.”
Since making its debut 10 years ago, MTV Base has not been remotely subtle about its aim of giving Nigerian artistes and content a platform and promoting them to the world. The MTV Base Official Naija Top Ten is a long-running manifestation of this, as is other programming such as One 2 Watch and Artiste Of The Month.