Verve International (‘Verve’), the leading homegrown pan-African payment card brand, has today launched ‘Verve, Truly African’, a new platform to celebrate Africa’s heritage and promote homegrown entrepreneurs and businesses.
The campaign kicked-off today at the Protea Hotel in Lagos, Nigeria, and will over the next 3 months celebrate everything that makes Africa great, and give Africans the opportunity to showcase to the world their unique talent, skills and ideas. Events to look-out for include: Verve sponsorship of the African Magic Movies Choice Awards (AMVCA), the launch of a new TV commercial, and a social media campaign that asks Africans to tell the world about their aspirations and what it means to be African today.
Charles Ifedi, Chief Executive Officer, Verve International, said:
“At Verve our vision is to create a totally interconnected continent where all Africans can feel the benefit and take advantage of rapid economic expansion and increasing prosperity. We will do this by providing world-class e-payment products and services that work seamlessly across borders, relentlessly pursuing a truly pan-African offering.
“We believe that a brighter future for Africa will be built by the ingenuity and resourcefulness of Africans themselves. More and more African entrepreneurs and homegrown businesses are showing the world that they have the skills, creativity, and determination to take on some of the biggest international businesses. Through this campaign we will be giving Africans everywhere the opportunity to showcase their unique talent.”
Cherry Eromosele, Chief Marketing Officer, Interswitch said:
“We are thrilled to unveil our new ‘Truly African’ campaign to celebrate everything that makes Africa a vibrant and exciting place to be right now. Africans are using their heritage and identity to build businesses that are truly African in their outlook and provide services highly tailored to African consumers.
“At Verve we have created a brand that represents the values and aspirations of Africans everywhere, and this is the essence of this campaign: to capture and celebrate the unique attributes of Africans.
“As the homegrown payment card that supports millions of direct and indirect jobs across the continent, every transaction made with a Verve card is an investment in Africa’s future.”
Verve is an African payment solutions company. Part of the company’s offer is a pan-African chip + PIN payment card. The Verve card is the leading payment card brand in Nigeria, with over 14 million cards in active use, significantly more than any other provider.
Using a system designed, built and maintained by Africans, Verve offers African consumers products highly tailored to their needs. Verve has pioneered the expansion of modern financial services into both rural and urban areas, connecting hundreds of millions of African consumers to retailers across Africa and around the world through modern e-payment platforms.
Verve continues to invest in rolling-out its services across the continent and building capacity, driving the adoption of e-payment services to help African countries develop modern and thriving economies. In doing so, help all Africans to feel the benefit of strong growth.