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New Nokia Lumia To Be ‘Microsoft Lumia’ As Microsoft Discards Nokia On Smartphones.

Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.

New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.

Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name.

The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (£4.6bn).

Since then, Microsoft has quietly shifted away from the Nokia brand.

A post on Nokia France’s Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.

The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.

Microsoft is currently having a big shake-up. In July, chief executive Satya Nadella announced the cutting of 18’00 jobs.

The bulk of the cuts, around 12,500, will be from staff taken on after the Nokia acquisition.

 

 

BBC.

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