On the 10 March 2013, 500 volunteers that included Jumia staff, Gbemi (Beat FM), Dami(Beat FM), Djinee, Weird MC, Shawlz (Classic FM), Lilian Unachukwu, Jeffery Daniel, Tosyn Bucknor, Phyno, Ice Prince, Dammy Krane, Eminic, Joseph Benjamin, Toke Makinwa, Tillaman, Godwin & Sabina(Naija FM), Ill Bliss, Koch, Shadow d Don and many more celebrities converged in Ebute Metta for ‘Jumia feeds Lagos’ , an event put together by Nigeria’s online retailer to hand a new lease of life to the destitute and less privileged in the society.
The day saw volunteers converge early in the day, with all hands on deck as they cooked up a storm for the less privileged. There was also lots of fun, music, games and more on hand to spice up the day. Highlight of the day was the volunteers interacting one on one with the less privileged with an aim to giving them ‘HOPE’ for tomorrow. As part of the joys of the day, Jumia also presented Okobaba Open Field, Ebute Metta venue of the event with a pumping machine to drain their playing field during the rainy season.
According to Afam Anyika, Public Relations manager at Jumia, “It is of great honor to introduce such a CSR initiative. ‘Jumia feeds Lagos’, a project initiated by Jumia Nigeria, Nigeria’s number 1 online retailer, a day for extending benevolence to the less privileged and destitute in the society. We write this letter humbly requesting your stations presence in covering this news worthy event. Aim for us primarily is to show well-meaning Nigerians and cooperates regardless of your industry there is still a lot we can do to improve society.