MTV Networks Africa (MTVNA) and Bharti Airtel (formerly Zain) have confirmed that they will be holding the 2010 MTV Africa Music Awards (MAMA) in Lagos, Nigeria. It will hold at the Ekpo hall of the Eko Hotel & Suites on 11 December 2010.
Said Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to be partnering with Airtel to bring the MTV Africa Music Awards with Airtel to Lagos for the first time and look forward to delivering the most exciting MAMA yet on 11 December.”
The 2010 MTV Africa Music Awards “will take the form of a stunning live music event and global television spectacular, featuring performances from contemporary African and international music giants and hosted by a major music celebrity. Artists from around the continent will battle to win a coveted MAMA trophy in one of twelve award categories including: Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.”
The awards celebrate contemporary African and international genres loved by the youth and young adults across sub-Saharan Africa including Hip Hop, Hip Life, R&B, Afro Pop, Afro House, Kwaito, Boomba, Bongo Flava, Coupé Décalé, Dancehall, Soul and Rock.
The inaugural MAMA was held at the Velodrome, Abuja in 2008, while October 2009 saw the awards move to Nairobi, Kenya, with performances from 2Face (Nigeria), Amani (Kenya), A.Y. (Tanzania), Blu3 (Uganda), Brickz (South Africa), Da LES (South Africa), D’Banj (Nigeria), Fally Ipupa (DRC), HHP (South Africa), Lizha James (Mozambique), M.I. (Nigeria), Mo’ Hits Allstars (Nigeria), Nameless (Kenya), Pype (Nigeria), Samini (Ghana), STL (Kenya), Lira (South Africa), Wahu (Kenya) and Zebra & Giraffe (South Africa), alongside international stars Wyclef Jean and Akon.
Past winners have included 2face (Nigeria), Nameless (Kenya), Samini (Ghana), Wahu (Kenya), HHP (South Africa), D’Banj (Nigeria) and Patricke-Stevie Moungondo (Congo Brazzaville).